What Web 2.0 service boasts more than 100 million examples of consumer-generated media?
Flickr—one of the most underutilized online pr tools in the blogosphere. Flickr makes it easy to store and share photos online, but it also empowers PR people with a powerful visual tool. Here are ten tips to get you started.
Flickr File Photos: Business 2.0 uses Flickr to illustrate articles. Sometimes they augment their content with a photo of the day. B20 also shows how easy it is to give the image’s owner full credit. (Friday Night Tribute to Flickr! originally uploaded by dsevilla)
Flickr Brainstorm: Looking for inspiration? Retrievr matches Flickr pictures to your sketch. It’s not an exact science, but it’s great for finding images that reinforce specific shapes and colors.
Flickr Portfolio: Face it. Attachments suck. If you’re angling for a new job and simply HAVE to show them a media placement, you can create a Flickr clip book. Scan reprints or use images from the article to link to it online. This works even better for any printed materials you’ve created. Just be sure to adhere to online copyright rules and regs.
Promote Your Event: Instead of posting images, er, post event, PSFK is using Flickr to create more buzz around this week’s Future Marketing Summit. Prior to the event, Piers Fawkes put a call out for images that expressed the future of marketing. The images were to be used during the conference.
Flickr Photo Booth: Speaking of PSFK, they also point us to an example of a Flickr Photo Booth. Consider adding it to your next event, especially an internal event. Why?
Flickr Recruiting: What better way to give a peek at your company culture? Photos of a fun event, or examples of work in the trenches. Edelman (and their army of bloggers…mwah ha ha) do a great job of this--whether they realize it or not.
Accessorize Your Post: This is similar to Retrievr. Krazydad created a Flickr Colorpickr that searches for specific photos based on the hue you choose. Categories include flowers, graffiti and doors.
Add Snap to that Map: Flickr’s Geotagging group can help you add images to your maps, including Google Earth.
Land that Cover Story: Visualizing goals is key to making them happen. Well create your own magazine cover to visualize you or your client on the cover of your favorite dead tree media.
Why do I have F-word on the brain? PostSecret shows us the power images can have on blogs. Flickr is fun, easy, effective and infectious. What are you waiting for?
UPDATE: Here are 10 More Flickr Hacks for you to enjoy!