Here’s a tip: If you are conducting e-mail marketing, don’t do it from a free e-mail account. It kills the credibility of any e-mail marketing campaign. It also increases the probability that it will get caught in spam filters.
That reads obvious, right? Well I was surprised and disappointed to get a “Come to Our Booth!” e-mail from a company whose brand I admire enough that I am not calling them out in this post.
It was sent from companyname event.return at gmail dot com. Everything else about the e-mail, from the format and subject line to the graphics and VP of Retail Industry Solutions sig file was fine. Instead the gmail domain gets this company negative attention. They should know better.
As any good trade show will do the NRF rents out its attendee list to exhibitors so they can promote their presence at the show. I’ve been getting a ton of extra, completely untargeted e-mail and mail as a result.