Bubble Bursts Hollywood Distribution Model

Replete with Tivo and other time-shifting technologies, consumers want control of what matters most—their time. Perhaps Hollywood is waking up to their needs?

Steven Soderbergh took note when releasing his latest film, Bubble. Or maybe he was responding to three years of declining ticket sales at the box office. According to Engadget, the Bubble release was "the first time ever a movie, within four days, hit the theaters, cable television and DVD." The distribution strategy alone has created buzz and bucks for Steven Soderbergh and business partner Mark Cuban.

Newspapers and other mainstream media take note. You can change your model. Whether it’s on the big screen, iPod screen, cell phone screen or plasma screen, it’s time the Mountains started coming to Mohammed.

tags | Steven Soderbergh | Mark Cuban | Bubble | marketing | movie marketing

Comments

[Terry Mitchell]

I don't see why it hasn't been done this way all along. I don't think it will hurt box office receipts. People who want to see movies at the theater are still going to.

[Kevin Dugan]

Terry: Thanks for stopping by Strategic Public Relations. I suspect movie theater owners have discouraged the studios from taking this approach. Blockbuster, Netflix and distribution models like this chip away at theater attendance. But something needs to change as the movies simply are not enough to change the decreasing audience.