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12/12/2005

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Ed

Kevin
While I can appreciate your opinion on the matter, I should point out that the Tyson "Giving Thanks" booklet, in addtion to including Christian messages of thanks, also includes those from Jewish, Muslim, and Native American traditions. And, of course, "Rub-a-dub-dub, thanks for the grub. Amen."
It is simply based on the notion that people of many, many beliefs use the occasion of mealtime to express their gratitude for the blessings they've received.
It's not part of an active "marketing" campaign, as the Ad Age headline suggested, but an offer that was limited to the Tyson web site. There's no call to action for the consumer; no purchase required to receive the booklet.
So far, responses to the company have been running at at 90 percent positive.
Thanks for allowing us to respond.
Respectfully,
Ed Nicholson, APR
Tyson Foods, Inc.

Kevin Dugan

Ed - Glad to hear the response has been positive and the booklet was inclusive. Thanks for stopping by.

Brenda Cox

Am interested in receiving the Giving Thanks at Mealtime booklet. Am so very proud of your company for standing firm for God.

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