USA Today's Kevin Maney and Superman Returns added blogs to the sphere recently. While neither one blazes new territory, they’re worth a quick review.
Born to Blog
Kevin Maney’s journalistic style is perfect for blogging. His blog for USA Today joins the ranks of the New York Times’ David Pogue and countless other tech journalists before him. The blog’s design is clean; I especially love the evolution of the newspaper’s color-coded sections from clunky bars on the left hand of the screen to subtle boxes at the top of the page…just in case you forgot who owned the blog. Of course, the big ad blocks also help you remember you are on MSM turf. BusinessWeek, take note!
It’s a bird, it’s a plane, it’s a blog?
I’m conflicted over the Superman Returns blog. Here’s what I like: behind the scenes video. Movie blogs serving up video should have no problem generating buzz for their film. Unless the film really stinks. Less than official movie blogs will promote this fact, having the exact opposite effect.
Super fans will dig the director’s video blog, served up on the site through an appropriate and technically impressive comic-book interface. But it goes one step further and provides “transparent clips” rather than polished, produced footage. Playing perfectly to the blog medium, they cut to director Bryan Singer staging the shot with the cameraman to give the footage a rougher, behind the scenes quality.
Goofus and Gallant
My love for the super blog stops there; the downloadables are sparse at best with only buddy icons and, yawn, wallpaper to offer. So while both blogs have their high points, the Superman Returns blog gets the Goofus and Kevin Maney’s blog gets the Gallant.
More on Movie Blogs
One of the smartest movie blogs was one of the first: Spiderman 2. Launched in April of 2003, this blog encourages its fans to start blogging, offering a “how to blog” primer and Spiderman-branded blog templates for download.
Feed a fan content and get blog traffic, teach a fan to create their own content and get box office sales.
The templates bypass the blogosphere’s promotional taboo and bloggers' ad-posting aversion. The blog was kept active after the film premiered, making sure there was a second wave of activity to coincide with the DVD release.