Nope, Apple did not unveil a diamond-studded mp3 player.* Chevy is advertising its new HHR as the "All In One iPod Accessory."
It's a smart move for Chevy based on the amount of iPods flooding the streets. Tying your new product to a brand that's got more buzz going for it can pay off big.
But to tout an automobile as an accessory to an mp3 player is a bit much. Could it influence your purchase? Sure. Will it give Chevy an edge? Maybe. But talk about the tail wagging the dog. Read Chevy’s fine print…iPod not included.
Music is an excellent way to enhance your brand experience. In fact, for the last 18 months, Mercedes-Benz has been spinning more than wheels on its web site. Mixed Tape is a custom, Mercedes-Benz branded mix made available for free download.
There have been plenty of bad iPod tie-ins (via AdRants). But to be clear, this is NOT a bad tie-in, just a bad ad. Chevy, I've owned your products and I want you to win. But this ad gets the Goofus. Who gets the Gallant? BMW wins for its “seamless integration of the iPod and automobile.”
More on the iPod-friendly cars at Ubercool.
* Yes, I know that iPods do not play mp3 files. iPods play mp4 files, which are proprietary to iPods, iTunes and the Apple platform. Regardless, I’m not calling it an mp4 player.