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William Lozito

Another examples of coined (combined) product or brand names include Caduet (Ca for calcium + Duet for the dual effect of the drug for heart), Vivera (Vive + Era, HP's long-lasting ink), Travelocity (Travel + Velocity), Celebrex (Celebrate + X representative for Rx, i.e. prescription).


As someone who spent a large portion of her last job coming up with just such names, I feel the pain of the people who came up with these. "Beneful" sounds like some kind of compromise that everyone at headquarters could agree on, and to be fair I think it was around before Ben asked Jennifer out. Personally my favorites are Expedia and iPod. Anything with a Pod in it I like.


The more connected you are to your auto, the more you want to take care of it. Making sure that your tires have the right amount of air is one sure-fire way to avoid accidents especially with winter and icy conditions.

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