- U.S. wireless phone subscribers. 195 million+
- Text messages sent each month. 2.5 billion
- Tapping into this ecosystem? Priceless.
This information from the Mobile Marketing Association brings several questions to mind:
How many of your customers have wireless phones?
How many text?
How many have phone cameras?
How many of them are talking, texting and taking pictures of your products?
Most importantly, what are you doing to get customers to do all of the above?
The iPod shows us two examples of creativity that can be applied to this device that have nothing to do with music. iPod subway maps went from zero to sixty to court in just two months time. More than anything I think the various transport authorities are just mad they didn't come up with the idea themselves. From maps to mac 'n cheese, Kraft recipes are available for download to your iPod. Now you can take the recipe to the store and scroll through the list of ingredients as you shop.
Grocery stores should be looking at everything from this to a podcast with weekly/seasonal specials and electronic coupons to incentivizing purchase with iTunes songs via their frequent buyer programs and offering an iPod/cell phone shopping list generator on their web sites. Apply this same creative thinking to cell phones. Put up seasonal displays that customers' kids can sit in for camera phone photo shoots. The grocer could also have a phone available for use and post the pics to Flickr.