MarketingShift Blogger Snags Clothing Sponsor
Trend blog PSFK tells us of the "first blogger ever to be sponsored by a fashion brand." MarketingShift's Jason Dowdell will be sporting Apostle Clothing when you see him next.
The new, underground brand already sponsors BMX riders and skateboard pros. Bloggers seem like a natural extension and Dowdell is tight with one of Apostle's owners. The deal works out for both parties, but it's pretty surreal to see a blogger monetizing his efforts in this, um, fashion.
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