"A car wreck with boobs." This concise, yet substantive, review comes from CNN after the Dukes of Hazzard movie premiere. Yahoo! Movies backs CNN up with reviewers and consumers giving the movie a C average.
A blog is not going to improve a bad movie, but it can certainly help generate more excitement, anticipation and attendance than an official movie web site. The expectations for official movie sites are a lot higher today, in part because of consumer-generated media. Aunt Tilly can post pictures of her trip to see the world’s largest ball of twine to her blog; I want more than a few pictures and wallpaper for my computer monitor at your web site. Give me behind the scenes access and posts from some of the stars.
The Dukes of Hazzard movie site has no blog. But Country Music Television can tell you that there is a lot of interest in a blog on this topic. CMT made a ton of news with their search for a vice president of their Dukes of Hazzard institute who would also blog about the show. CMT introduced Chris Nelson on June 2nd and, more than two months later, there is still no blog to be found on the CMT site. This blog would have helped the movie too.
Goofus and Gallant
So the Goofus goes to the Dukes of Hazzard movie for not tapping into the blogosphere to help promote the movie. The Gallant goes to Garden State. Writer, director and star Zach Braff’s Garden State Blog helped generate a ton of buzz for the cult movie long after it hit theatres.
UPDATE: Well, the movie may not be getting critical acclaim, but it did rake in the most money this weekend. However I will note that they have not broken even yet. The Dukes of Hazzard sold $30.6 million in tickets and cost $53 million to make.