The U.S. housing market is on fire right now and garnering a ton of media coverage---positive, negative and wry. A related story on NPR’s Morning Edition offers us an excellent example of media training in action.
Douglas Duncan, chief economist at the Mortgage Bankers Association is commenting on the surge in sales. The 2.5 minute interview starts out easily. On the third question, 1:15 into the interview, the reporter questions mortgage bankers’ role in helping inflate the market. Duncan’s response navigates this easily and it is obvious that he has prepared for the interview.