MyPyramid.gov Blows Launch

"Houston, we have a problem." A big problem. I've been anxiously awaiting the relaunch of the Food Pyramid. It's not your average new product launch. It is the first time the iconic dietary guide has been updated in 15 years. Obesity is a national problem here in the states. And, not to mention, I have two kids.

So when the daily NRF SmartBrief pinged my Outlook this afternoon, I was glad to see this story:

"USDA announces MyPyramid guidance system. Agriculture Secretary Mike Johanns this morning unveiled the federal government's new Food Guidance System, a replacement for the well-known Food Pyramid. A customizable eating plan including exercise recommendations is available at MyPyramid.gov. Versions of the plan aimed at children and speakers of Spanish are forthcoming, Johanns said."

So what is the problem? The Web site is not working. I visited www.mypyramid.gov and mypyramid.gov and was met with the following image.

The link from the USDA's press release also gives this error.

It goes without saying that if your new product introduction is promoting a Web site, the site should be working. Even more so in this case considering the Web site is promoted as an integral part of the announcement.

So for mammoth new product introductions, the Food Pyramid gets the Goofus and the new twenty dollar bill gets the Gallant.

This is even more ironic considering I initially gave the USDA a Gallant when I first learned of this much-needed refresh.

UPDATE: OK, the links now work, and http://www.mypyramid.gov is now live and easily accessible. But my post above still stands...just change it all to past tense. I'm sure I was not the only person who experienced this temporary outage.

Comments

[plb]

It's still not working as of 1:30 PM 4/20. (maybe because it's 4/20?) I can't get it to load at all.

[plb]

Actually, the main page loads but the "plan" frame on the right side where you get your own personal pyramid doesn't go anywhere...

[Kevin Dugan]

Hmm, not sure as diagnosing the problem takes me well outside of my limited expertise in the back end of Web sites.

As it relates to my own problems accessing the site, my uneducated assumption is that the site was taken live right before the press conference and it takes awhile for DNS hubs across the nation to refresh with/catch up to the new site?!

Still something they should have considered/accounted for. As it relates to your issues loading the site, I cannot even guess.

[David Russell]

Maybe an obese employee sat on one of their servers? *kersplat*

[Joyce Long]

I would like to have a diet plan