You can call them fake, fiction, or character blogs, but this weekend I was reminded to weigh in on this well-trod topic. My daughter was watching the cartoon, “Postcards from Buster,” and I laughed when I heard Buster encourage viewers to check out his blog. Snaps to Josh Hallet who first spotted this blog.
When Lincoln Fry was uncovered, I was pretty harsh about the concept in general. Then Captain Morgan brought the topic back to our attention. Well I have not visited the booze blog. I did check out the bunny blog however and found the harmless content you would expect from public television.
Somewhere in all of this, Steve Rubel opined that character blogs are "a complete waste of time"—ensuring disagreement from the blogosphere by making an absolute statement. Shel Holtz and Neville Hobson have also contributed some great coverage on this topic.
Let me go on record noting that I agree with B.L. Ochman. Some faux blogs are a good idea but, when it comes to execution, most faux blogs suck.
Free Idea for Travelocity
My vote for the next character blog? Travelocity's Travel Gnome.
The statue has all the makings for a potent brew of buzz, but the Web site is doing little to stir the pot. Sure, he's a marketing ploy, but the blog could put forth a TON of great travel tips with a TON of humor, including pictures from his travels. He could also encourage folks to send in their travel pics—with their own gnome of course.