It's about time. Elizabeth Albrycht, Christophe Ducamp, Guillaume du Gardier and Neville Hobson announced the launch of Blogging Planet. The firm will help companies adopt new communications tools such as business blogging, wikis, RSS feeds and podcasts.
They join some other firms that recently launched blogging practices. And what I like about Blogging Planet, Voce and CK's Micropersuasion is that they all took their own advice. They looked, listened, learned and engaged blogs and other technologies before simply adding the expertise to a list of services offered. Congrats to all the firms. If you build it, will they come? It is one thing to show up at a luncheon to learn about it, quite another to invest in a relationship with a professional firm. My hope is that businesses are ready to get serious about blogging. GM's full court press into these new technologies would certainly pave the way for more timid companies to get involved.
One ding I will give our folks at Blogging Planet is on their press release. While I prefer one sentence boilerplates, I also prefer that they are not run on sentences.
Blogging Planet, an alliance of internationally recognized practitioners in participatory communications based in Paris, France and Amsterdam, The Netherlands, provides counsel and training to organizations in Europe and the United States on how to effectively adopt new communications tools, such as blogging, wikis, RSS feeds, podcasts, and more for a wide variety of corporate functions, including corporate communications, marketing, public relations, employee communications and investor relations.
Say that three times fast.