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Susan Getgood

I suspect (unfortunately) that you are right about the big brands and the fake blog phenomena. They won't be able to help themselves, and they probably won't do much damage to their brands in the end either. But of course, they won't do them any real good either, and that's the point that they miss: done right, real blogs can actually help build the brand. Of more concern to me is the smaller firms who follow in the fake blogger's footsteps. Their brands likely won't be strong enough to survive a serious mis-step in the blogosphere. They have to get it right the first time.

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