The Cincinnati Enquirer reports on an "innovation celebration" held by Procter & Gamble yesterday.
"More than 2,000 Procter & Gamble Co. workers from around the globe gathered this week for pep talks on how to accelerate P&G's innovation efforts throughout its global empire. P&G touted the gathering, called "Flashpoint," as a celebration of its innovation programs in functions as diverse as marketing, manufacturing and research and development.
"Finding new ways to reach the people who buy its stable of about 250 brands is not a new experience for P&G. The company was a pioneer in radio and television advertisements. And it spends billions every year on consumer research, advertising and media, making it one of the world's biggest advertisers. But in the new "Consumer Republic" touted by global marketing officer Jim Stengel, it's not enough."
It's one thing to gather a few colleagues and start spitballing ideas in a conference room. But consider turning a brainstorm into a trade show where you pull together 2,000 of your far flung employees to help reinvent its approach to consumers? It should be interesting to see what comes out of this Brand Daddy's pow wow. I'm sure it will help them clean up in the consumer packaged goods industry.