Help Wanted: Building Industry Blogs

PressThink's Jay Rosen is looking for a hand and a handout—of sorts.

"This is not a job. I can't pay (well, maybe a small amount that would be symbolic only). But I can get the right person many thousands of readers--including working journalists--some blog visibility, your name in Google, a chance to have voice in debates about the future of the press, and to plunge into Web publishing, build a brand. You would need about 10-15 free hours a week to do this well.

"Also, I am looking also for a donor--foundation or individual--who might be persuaded to make a (tax-deductible) gift to NYU for purposes of sustaining and improving PressThink. The most immediate need is to pay a second contributor; beyond that I have other ideas for an expanded service that take investment. I also need a re-design."

I'm willing to bet Jay could rustle up a redesign for gratis while he's at Bloggercon and I hope he finds a patron. PressThink is a great blog and has grown in readership and influence since its launch.

Once you have built a loyal readership, you feel a responsibility to post. This can be a problem. Most of the public relations and marketing industry blogs are written by our peers during their off time—for fun and for free.

After awhile, an extra hand or some income to show for the effort does not seem like such a bad idea. Recently, Rick Bruner got a paying gig with DoubleClick and tapped some bloggers to pitch in on posting. As good blogs get better, and grow their readership, I am willing to bet that the calls for content and cash continue (can you say, alliteration overload?).

Comments

[Ryan Loken]

We are looking for an internal communications manager. This person would be responsible for building a database of all internal communications along with updating callendars on associate relations. This person would also need to have some web content experience and be able to load content on to several internal sites and manage all processes associated with the projects. For more information, questions, or to apply, feel free to contact me directly