Understandably, public relations folk focus on the defensive element of crisis communications—conducting damage control to minimize negative impact. But there is also a very human element to crises that must be addressed.
This example of how essential a blog can be in a crisis reminds us of this fact.
The Appeal posted frequent updates, often every 10 minutes, on its Web site, NevadaAppeal.com. Until the fire was put out on July 20, the blog provided information on areas threatened by the blaze and locations where people were forced to evacuate their homes and businesses. Readers could also list comments on a message board if they needed assistance or were able to provide help.
An impromptu, temporary blog was quickly established to navigate a terrible situation.