Where better than a blog to toot your own horn? My team won a 2004 Silver Anvil from the Public Relations Society of America.
We entered under the Marketing Business to Business Products category for work we did on behalf of AK Steel Corporation.
Our entry focused on the second year of a product launch campaign. We moved from awareness to lead generation during this period and also unveiled a project designed to show the product in use in a unique and compelling fashion.
According to PRSA, the Silver Anvil "is annually awarded to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete public relations programs and must meet the highest standards of performance in the profession."
Congratulations to the entire team.