Contentious' "Let's rename RSS" contest has a winner: Webfeed. Will Webfeed become the alternative name for RSS? Poynter's Steve Outing has his doubts. So do I, if only because it never works that easily. Take beta and VHS technology for example. When videotapes were first introduced, the only thing VHS had going for it was market share. Beta offers a higher quality product—which is why television stations and video production crews still use it. But it didn't matter; all VHS needed was market share to become the de facto consumer format. So, even if Webfeed should replace RSS, I won't be doing a find/replace anytime soon.
Speaking of blogs, Seth Godin commandeered "A penny for..." today as part of a blog tour to promote his new book. His take on business blogs is a good one: the only danger for a business blog is in its safety. The content style encouraged by blogs—frequent updates of opinionated thoughts—does not mix well with a chain of approvals and legal reviews. All you really need is a disclaimer folks.
What recovery? The advertising industry is reporting a recovery, but print outlets are not seeing it just yet. Newspapers and magazines are still somewhat thin. TV is not complaining, however, what with May sweeps in full swing and the final episode of Friends asking Super-Bowl sized prices for a :30 second spot.
Well, in line with Seth's advice, I will say those prices are greatly inflated. When any sitcom ends such a long run with this kind of fanfare, the show has already jumped the shark. My personal favorites—MASH, Cheers and even Seinfeld all needed to end when they did. Friends is late in my opinion.