This is not a political post, or a movie reference. It’s a quick follow up to Tom Murphy and Phil Gomes discussion on over promising to a client and not delivering.
The public relations industry complains it is misunderstood and wonders why it does not always get respect, or a seat at management’s table. Well, if you are contributing to the confusion by promising something you cannot deliver, you should not wonder so much.
Gomes also brings up an excellent point that a national business media placement might pump a client's ego, and your clip report, but will it sell their product/service? At the end of the day, that's what we're trying to do. A hit in the Potato Grower won't impress your friends, but it might do wonders for your client's sales.