Sweeps and Martha Stewart Updates

Here are some updates to previous posts at Strategic Public Relations.

Nielsen Under Fire: Network execs are not seeing the results they expect and are questioning Nielsen's credibility. Nielsen's relationship with the networks and its lock on measuring their programs makes for a touchy situation. Of interest in the article is the question of whether Nielsen can keep up with the proliferation of new networks, channels and alternative media. A valid point, but this reads as a tactic to call Nielsen further into question more than to solve the issue at hand.

Stewart Wins Battle: But what about the war? Washington Post dissects the ABC interview and reinforces Martha's high and low points in it. It supports what we've seen all along. Hopefully the onset of the Christmas shopping season and Martha Stewart's January trial will make for an interesting mix of K-Mart ads and pre-trial communications strategy. Will she end things on a high note with the Barbara Walters interview or will we see something else?

My last sweeps note below talked about the Jessica Lynch and Elizabeth Smart overkill. It even made news when Smart pulled in more viewers than Lynch. So it was good to see a lead on ProfNet from the Associated Press on marketing tragedy. The AP wonders if we should put victims into the spotlight. And I have to wonder along with them.

Comments

[Ken Rathbun]

Martha Stewart is not only a lady; she is a Queen...a queen of beautiful living. Under her instructions, the kitchen is no longer a place of drudgery, but has become a theater producing beautiful dishes to enhance the meals for the family.
Because of Martha Stewart, the dullest room becomes a beautiful garden where the family can relax in a warm delightful atmosphere.
Martha, we love you for your spirit.
KER