Martha has thrown me for a loop folks. She'll appear in a new K-Mart ad debuting during this weekend's World Series.
Side note: I'm bummed the Sox and Cubs won't be playing in the Series. But, where would we be without their curses?! Each team's curse is a thread woven tightly into their respective brands. You come to expect it. It makes you an even bigger fan.
Martha and K-Mart's strange marriage makes MSN wonder if any publicity is better than none at all. It also asks who needs the publicity boost more—Martha or K-Mart?
Regardless of the answer, it will get both camps more attention. This news has me scratching my head—up until now she has been distancing herself from her company. But it is good to see some twists and turns in the Stewart saga.
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