One of my bosses taught me to use my "economic eye" when creating pitching strategies. Ask yourself, "how does this story impact the business world?" If you cannot answer the question, you either need to read up on current events or revisit the pitch.
There is plenty of good news right now for us marketing types. The advertising industry is recovering and there are still plenty of good examples of marketing.
Take Krispy Kreme for example. Fortune details how something as simple as a doughnut has exploded into a profitable stock and uber-brand. How? NO advertising. Word of mouth, product placement and loyal fans have placed Krispy Kreme at the top.
A colleague once told me "doughnuts make you smarter." Well, studying Krispy Kreme's marketing strategy just might do so.
Brand Icon (Brand Daddy?) P&G always provides a great read on what's new in marketing. Its CEOs are challenged with extending a storied path of innovation while growing an already leviathan company. Businessweek discusses how its latest CEO is reinventing the marketing legend.