We'll be seeing quite a few ads tonight. These million-dollar tactics get more build up than the game itself. To be honest, I think they're my favorite part. I blame part of this attention shift on my profession and part of it on my hometown team—the Bengals. But that is a topic for another blog.
One recommendation the ad/design community should make to the Super Bowl? LOSE THE ROMAN NUMERALS.
It has to be a designer's worst nightmare...cramming the roman numerals into a design that looks great on everything from t-shirts to inflatable couches. Some events are only as good as their marketing tchotchkies. The Super Bowl paraphernalia could stand a redux.
Speaking of which, I actually had a client that picked their new logo based on its resolution holding up when it was shrunken and placed onto a golf ball. At least they had some criteria in mind.